Charlotte Jones is a senior leader with 26 years of experience leading and transforming teams through change management in talent acquisition, diversity, human resources, and marketing.
Charlotte has a passion for optimizing an organization’s capabilities through a foundation of market research and strategic planning. As a marketer at heart, her achievements are the result of combining her analytical and creative strengths in marketing management.
Charlotte earned a BSBA in Marketing Management, MBA in Business Management, PROSCI Change Management Certification, Senior Professional in Human Resources (SPHR) Certification, and World-Class Employer Branding Certification.
Charlotte is an award-winning brand leader who has managed $2M in global brand and HR programs and saved $100k in annual costs while increasing talent pipelines by 40%, brand reach by 26%, and employee engagement by 35% year over year for Fortune 500 employers including AT&T, Merrill Lynch, Verizon, Lockheed Martin, Stanley Black & Decker and Indeed.
With a track record for building and re-engineering teams by shaping team culture, Charlotte established global employee value propositions, executed omnichannel media plans, and created multi-source attribution scorecards for marketing and recruitment marketing. Her proven methods for strategic partnerships with marketing suppliers have resulted in year-over-year savings for corporations.
Inform your marketing strategy with in-depth research including persona research, SWOT, cost-benefit, competitive, qualitative, and quantitative analysis.
Bring your brand to life with critical thinking, design thinking exercises, change management, a communications plan, and a strategic roadmap.
Experience the power of your employer brand with an insights-driven employee value proposition messaging platform.
Humanize your brand and influence brand perceptions with impactful and authentic storytelling campaigns.
Establish strategic partnerships with your marketing and media suppliers with a proven model for improving your ROI.
Ensure 100% engagement and adoption of your strategies with a comprehensive communication and change management plan.
Activate your brand with a digital media plan, and campaign management of your social, email, programmatic, public relations, website, and earned and owned media.
Reimagine your customer, candidate, or employee experiences with optimized programs such as referral, alumni, or onboarding program development.
Measure your brand marketing strategies with scorecards that track data analytics and realize qualitative outcomes that matter to your bottom line.
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